![]() ![]() ![]() Consumption of branded fashion clothing is symbolic communication with the society. If the brand image correlates with the consumer’s self-image and enhances the consumer’s self-esteem, she feels that the brand is more appropriate to select. Customers purchase brands for utility, social, and psychological needs. Consumers feel love when the brand enhances the consumer’s self-image and self-expressiveness. Positive experience with the brand generates brand love. Satisfaction involves rational thinking, whereas brand love has stronger affective approach. Brand love is more than liking and satisfaction, and a wide variety of the brands are loved by consumers (Ahuvia, Rauschnabel, & Rindfleisch. However, it is difficult to maintain the relationship without the emotional attachment to the brand. īrand managers strategize to develop stronger relationship with the customers through financial and non-financial benefits to keep the relationships for longer periods. Love is a second highly ranked emotional experience succeeded by happiness therefore, consumer–brand relationship retains significant place in the literature of branding. Consumers feel love due to emotional attachment with the brands. The word love is used for brands similarly as for persons and love is blind, managers must try to develop high level of love for the brands (Zhang, Zhang, & Sakulsinlapakorn, ). Brand love is a phenomenon that is experienced by satisfied customers’ group. Fashion clothing consumers adopt new fashions and socially communicate their experience to influence followers and opinion-seekers. Young female consumers are converting into shopping addiction. Emotionally attached consumers often use the phrase “I love this dress” which depicts that consumers not only love to shop but they also fall in love with the brands (. Emotionally attached female consumers with the brands are diligently willing to pay the premium price (Pourazad, Stocchi, & Pare. Fashion clothing brands consumption is increasing in Pakistan particularly for females from universities and colleges (teachers and students) because they are more aware of the designs, quality, and latest fashion trends due to their enhanced engagement of social media. Particularly, it must be given more importance when it is to be considered for female branded clothing consumption because women have higher level of fashion consciousness. ![]() Consumers’ behavior is highly devoted to fashion clothing brands to improve their social self-expression (J. Branded clothing consumption is emerging, and it holds a focal activity of consumer behavior. All rights reserved.Fashion clothing consumers want continual new trends, constant fashion changes and the availability of new products (Evans, Grimmer & Grimmer, ). Hedonic pricing insurance value value framework.Ĭopyright © 2017 International Society for Pharmacoeconomics and Outcomes Research (ISPOR). We argue that developing such a comprehensive and decision-theoretic value framework is feasible and, if successful, can serve to inform health care resource allocation in this country for decades to come in a systematic manner. The framework can be adopted to inform other decisions such as pricing. We compare this framework with traditional cost-effectiveness analysis and also the existing value frameworks put forth by various organizations. We discuss how affordability concerns can be integrated into the development of a hedonic valuation model. This value index will not reflect marginal value at market equilibrium, as in a hedonic pricing scheme, but would capture the distribution of marginal value in the population. In this article, we discuss the rationale of using stated preference methods for developing a hedonic value framework for health insurance products to inform the decision on whether a product should be covered or subsidized by insurance, given its price. Because health cannot be bought and sold in a market setting, and health care markets are distorted by insurance or government subsidies, direct valuation of a health intervention as a differentiated good through observed market prices is difficult. It serves as an important tool to inform pricing of a new product with a specific combination of attributes. In well-functioning markets, a hedonic pricing scheme can reflect the marginal valuation of various attributes of a differentiated product at market equilibrium. ![]()
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